SHOW PROMOTION

OFFLINE PROMOTION

1. Print-ads, PR articles on printing marketing materials (such as Brochure, internal publishings) of Organizing Parties, Supporting Parties, Medias of VIMAF&VSIF, Local/ Oversea related Associations; Industrial Magazines

2. Pre-show postmails to members of local/ oversea related associations, industrial communities and database of organizing & supporting parties/ partners, exhibitors

3. On-show postmails: VIPs & Buyer Invitations, 10.000 Databases

4. Street banners in Binh Duong, Binh Phuoc, Dong Nai, Tay Ninh, Vung Tau, Ho Chi Minh

5. Tele-marketing: Call center, 5.000 Database, 01 Month

ONLINE PROMOTION

1. Web banners & Online articles on official sites of Organizing Parties, Supporting Parties, Medias of VIMAF&VSIF, Local/ Oversea related Associations; HCMC government’s sites; News Sites; Industrial Parks’ Websites; Industrial online forums

2. VIMAF&VSIF schedule on local and international Show Calendars

3. E-Newsletters campaigns (Vietnamese, English, Korean), 30 Issues, 10,000 Databases

4. Direct Emails/ E-Invitations to members of local/oversea related associations, industrial communities and database of organizing & supporting parties/partners, exhibitors

5. Short Message Service (SMS), 5 Issues, 5,000 Databases

6. Google Display Network (GDN), 01 Month

7. Search Engine Optimization (SEO), 06 Months

8. Social Networking Services (SNS): Facebook, Linkedin, Youtube

9. On-air: TVC/ Documentaries on Tivi, Digital Billboard

CONTENT MARKETING

Conferences, Biz-Matching event, Robot Fighting Competition, FDI’s supplier day

INDUSTRIAL PARK PROMOTION CAMPAIGN

1. VIMAF&VSIF’s flyers delivery campaign: Activation teams at industrial parks, 02 weeks.

2. VIMAF&VSIF’s street banner campaign: Inside industrial parks.

3. VIMAF&VSIF’s ambassador Certification: Recruit the participation of Industrial Parks as VIMAF&VSIF’s ambassadors.

4. Buyer Tour: Complimentary return transportation to VIMAF&VISIF by pick-up bus, Complimentary meals, Pre-arranged meetings schedule…

 



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