1. Print-ads, PR articles on printing marketing materials (such as Brochure, internal publishings) of Organizing Parties, Supporting Parties, Medias of VIMAF&VSIF, Local/ Oversea related Associations; Industrial Magazines
2. Pre-show postmails to members of local/ oversea related associations, industrial communities and database of organizing & supporting parties/ partners, exhibitors
3. On-show postmails: VIPs & Buyer Invitations, 10.000 Databases
4. Street banners in Binh Duong, Binh Phuoc, Dong Nai, Tay Ninh, Vung Tau, Ho Chi Minh
5. Tele-marketing: Call center, 5.000 Database, 01 Month
1. Web banners & Online articles on official sites of Organizing Parties, Supporting Parties, Medias of VIMAF&VSIF, Local/ Oversea related Associations; HCMC government’s sites; News Sites; Industrial Parks’ Websites; Industrial online forums
2. VIMAF&VSIF schedule on local and international Show Calendars
3. E-Newsletters campaigns (Vietnamese, English, Korean), 30 Issues, 10,000 Databases
4. Direct Emails/ E-Invitations to members of local/oversea related associations, industrial communities and database of organizing & supporting parties/partners, exhibitors
5. Short Message Service (SMS), 5 Issues, 5,000 Databases
6. Google Display Network (GDN), 01 Month
7. Search Engine Optimization (SEO), 06 Months
8. Social Networking Services (SNS): Facebook, Linkedin, Youtube
9. On-air: TVC/ Documentaries on Tivi, Digital Billboard
Conferences, Biz-Matching event, Robot Fighting Competition, FDI’s supplier day
INDUSTRIAL PARK PROMOTION CAMPAIGN
1. VIMAF&VSIF’s flyers delivery campaign: Activation teams at industrial parks, 02 weeks.
2. VIMAF&VSIF’s street banner campaign: Inside industrial parks.
3. VIMAF&VSIF’s ambassador Certification: Recruit the participation of Industrial Parks as VIMAF&VSIF’s ambassadors.
4. Buyer Tour: Complimentary return transportation to VIMAF&VISIF by pick-up bus, Complimentary meals, Pre-arranged meetings schedule…